Fits Mossberg
Craving a Completely Unnecessary Product -peter Chernin at Ctia Wireless
Today Fox acquired a controlling stake in Jamba
Jamba will work together with other FOX entities such as FOX Interactive, Mobizo, etc.
Interesting Statistics
72% of Americans carry a mobile device
2 billion people have phones worldwide, 1 billion have TVs
mobile is one of the most rapidly developed and adopted technology ever
potential audience is so large that small gains in adoption translates into huge revenue gains
movie business is responsible for over $30B a year
TV advertising is responsible for $150B a year
Home Entertainment is responsible for $50B a year
Internet advertising is responsible for $15B and growing rapidly
4% mobile subscribers use internet TV
if you can increase adoption to 20% it means $5B incremental revenue
25M people bought a ringtone last quarter at $2.99
How do we make people crave a completely unnecessary product?
No one needs FOX ’s entertainment content, however they have succeeded in making people want it on multiple platforms.
How to capitalize on opportunities in mobile
Create engaging content
Fit the needs of a diverse consumer
Pay attention to where and how they consume it
Make it interactive
Don’t look at it as a sales channel for re-purposed content
Find business models that work
Keep it simple, clear and easy
Standardize technology
Improve the experience
Market more imaginatively
Currently doesn’t entice, doesn’t communicate well
Keep experimenting
FOX ’s experimenting examples
American Idol brought about the text voting trend
Mobisodes
Mobizo
Fox Sports Mobile
MySpace partnerships with cell phone carriers
Simpsons available through Jamba
Wall Street Journal Personal Tech Columnist – Walter Mossberg
About the Author
Strategic Vision Consulting, Inc. has in-house expertise in several areas within the Media and Entertainment industry including Anti-Piracy, Digital Asset Management (DAM), etc.
Mossberg 702 Plinkster
|
|
UTG 2-in-1 Tactical LED Flashlight with Red Laser $55.50 2-in-1 Tactical LED Flashlight/Laser Combo Integral Mounting Deck for Flashlight 16-Position Adjustable and Removable TS Rated Precision Red Laser System Features Tail Push-button Momentary Switch and End-cap Twist-on Switch for Flashlight… |
|
|
Streamlight 69110 TLR-1 C4 LED Rail Mounted Weapon Flashlight, Black $193.95 Virtually indestructible, the Streamlight TLR-1 Tactical Light is a lithium-powered light that quickly and securely mounts to your handgun for use in law enforcement, security, military, or home defense applications. It features an ambidextrous switch for single-handed operation, dust- and waterproof materials, and a super-bright C4 LED that is three times brighter than a regular LED. TLR-1 Tactic… |
|
|
Smith & Wesson SW3B Special Ops M-9 Bayonet Special Force Knife, Black $48.60 7.8 in black 3Cr13 stainless steel blade with black nylon fiber handle. Overall 12.8 in. Includes scabbard w/ sharpening stone and black sheath.ATTRIBUTES Blade Detail: Plain Edge w/Saw Back Blade Length (inches): 6.50 Blade Material: 440 Black Carry System: Nylon Sheath Handle Material: Plastic Overall Length (inches): 12.75… |
|
|
UAG Tactical 4 Reticle Red Dot Open Reflex Sight with Weaver-Picatinny Rail Mount $27.95 Brand New. Official UAG-Ultimate Arms Gear Brand. 4 Different Reticle Designs for every Tactical Solution. 7 Brightness Settings. Tubeless Design. 1x Magnification. Objective (mm)-24×34. Unlimited Eye Relief. Multi-Coated Lens. Black Finish. Windage & Elevation Adjustments. Weight-4.2oz. Length-3.25″. Wide Sharp Field of View. Weaver-Picatinny Rail BAse-Great For Rifles-Shotguns or Any Weapon wit… |
|
|
Aim Sports Red Dot Sight with 4 Different Reticles $32.95 The open sight lets you select from four different reticle patterns and seven unique brightness settings. Acquire your target more quickly, fire a more accurate shot, and add a rugged tactical look to your firearm with this red dot sight from aptly named AIM Sports. In addition to windage and elevation adjustments, there are four different reticle patterns and seven brightness settings to cho… |
|
|
NcStar 3-9X40 Black Scope/Ruby Lens/Ring (SFB3940R) $28.00 Fully multi-coated lenses with a ruby finish optimize light transmission for crisp, clear images. This 3-9X40 scope, from popular firearm accessories company NcSTAR, is from the Shooter Series, and is ideal for hunting and target shooting. Fully multi-coated lenses provide bright, clear images, and the scope — which is compatible with air guns — comes with two easy-to-use, Weaver-style moun… |
|
|
Uncle Mike’s Quick Detachable Mossberg 500 12-Gauge Bolt Set Sling Swivels (Blued, 1-Inch Loop) $14.43 QD Magazine Cap Swivels Sets – Mossberg 500QD MOSS-500 CAP12 ga – 1″ Blued – Replacement magazine cap with swivel base, 3/4″ wood screw buttstock swivel base & 2 Super Swivels… |
|
|
UTG Bipod, SWAT/Combat Profile, Adjustable Height $19.95 Bipod Panning Posi-lock Telescoping legs (6.7 to 7.5) Folding legs (reversible) Swivel stud or Picatinny mount Rubberized feet 6.2″-6.7″ center height This is a smaller bipod & is recommended for smaller shooters…. |
|
|
UTG Deluxe Ergonomic Foregrip, Black $9.95 When you’re looking for a little extra comfort for handling your weapon, the UTG Deluxe Ergonomic Foregrip fits the bill. The ergonomic finger grooves provide a comfortable grip while the tactical pattern accents a sleek look. The design allows for ambidextrous use of the pressure pad. Designed to mount on any Picatinny rail, it also comes with a concealed battery compartment in the end cap and pr… |